Data-driven, customer-centric decision-making : Bed Bath & Beyond will utilize BigQuery to grow its machine learning and analytics capabilities.After pivoting rapidly to meet the sharp rise in digital demand throughout the COVID-19 period, Bed Bath & Beyond is expanding its partnership with Google, with support from Deloitte, to focus on and enhance the following core areas: By combining our unique data and insights in the Home, Baby, Beauty and Wellness markets with the exceptional platform capabilities and expertise that Google and Deloitte provide, we will deliver a more agile, responsive, and customer-inspired shopping experience, making it even easier to feel at home with Bed Bath & Beyond."īed Bath & Beyond initially partnered with Google Cloud in 2017, leveraging their BFCM (Black Friday Cyber Monday) white glove service to accommodate the surge in traffic during these moments and ensure revenue-critical systems were up-and-running. We're delighted to partner with Google Cloud and Deloitte, to accelerate our efforts to build our business. I welcome the opportunity to expand our relationship, supported by Deloitte, creating a unique combination of expertise and authority to deliver a truly omni-always, personalized shopping experience for our customers."Ĭhief Operating Officer and President of buybuy BABY, John Hartmann said, "The end-to-end modernization of our technology infrastructure is driving substantial digital growth and strong customer adoption of new services like Buy-Online-Pickup-In-Store (BOPIS) and Curbside Pickup. Bed Bath & Beyond will leverage a number of Google Cloud technologies, including BigQuery, Spanner, Google Compute Engine and Google Kubernetes Engine, to establish a singular view of customer data across its portfolio of brands.īed Bath & Beyond's President and CEO, Mark Tritton said, "From day one, Google Cloud has leaned in, showing true partnership and a desire to help us grow, be more efficient and effective as a business. The Company has committed to a five-year agreement with Google Cloud to deploy a range of platform solutions to further personalize the shopping experience for customers, enhance fulfilment capacity, and optimize merchandise planning and demand forecasting.
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